Who
LD Products  
Is an online retailer that manufactures and sells aftermarket compatible ink and toner products.

Project
LD Packaging Redesign

What we did
• With a new logo it was time to update the box and label designs for all branded products
• The packaging would be viewed online on multiple screen sizes or with older monitors so these points were important:
1. Information should be organized and consistent and model number must be easy to spot
2. Product is shown on front of box since customers usually understand and recognize image of actual cartridge
3. The multi stripes of color (CMYK) or grey against black is a bold signature device that is easy to identify
4. Important customer focused information is always on white using easy to read bold type
5. To boost contrast and visual impact color blocking of cartridge/ink color was added to side of box
Back to Top