PROJECT
Binova eBike Launch - Brand identity, creative strategy, social media content, art direction and direction for lifestyle photoshoots, website design and planning.

SUMMARY
• Binova eBikes U. S. launch, original parent company Dresden, Germany.
• Researched opportunities to capitalize on the eBike trend.
• Unique features and California lifestyle fused together and redefined.   
• Support items communicated technology without boring the target audience.
• Interest from wholesaler created through images that tell the story and possibilities.
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