E-commerce Modern

The refresh is now a clean contemporary layout designed with new functionalities like category rollovers that display straightforward images for a quicker read. With a high percentage of returning customers it was important that the new look be an improvement on what was working and not a drastic redesign.

UI/UX, Web Design, Art Direction

Who

LD Products

Is a leading e-commerce retailer of ink and toner supplies, providing high quality compatible printer cartridges at lower prices. They do this for businesses, homes and schools with an easy online ordering experience, award winning service, and industry-best lifetime guarantee.

Project

E-commerce website redesign

What we did

• Rebuilt the website to be responsive for multi-device usage

• Provided UX research and testing to determine the friendliest interface to find and purchase our product

• The site layout and elements were cleaned up, simplified and given a more contemporary design

• Best practices and design patterns were applied for familiarity of modern e-commerce conversion funnels

• Created a strong style guide and adhered to the LD branding developed for the company as a whole

• Focused on different ways to improve search and to find product easier

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