Harman Kardon
“Looks Are Everything”

Digital Marketing
Campaigns
Photography Art Direction

G O A L
To increase online sales and awareness of new product categories.

A C T I O N
• Execute campaigns with a fashion styled point of view
• Establish strict identity cues that capitalize on unique product attributes
• Layout product information clearly and as minimal as possible

R E S U L T S
• Decreased bounce rates and increased customer retention
• Customer feedback that imagery fits their fashion-forward style
• Continued HK’s top-tier brand perception and equity




O V E R V I E W




T H A N K  Y O U !



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