“Looks Are Everything”
Photography Art Direction
G O A L
To increase online sales and awareness of new product categories.
A C T I O N
• Execute campaigns with a fashion styled point of view
• Establish strict identity cues that capitalize on unique product attributes
• Layout product information clearly and as minimal as possible
R E S U L T S
• Decreased bounce rates and increased customer retention
• Customer feedback that imagery fits their fashion-forward style
• Continued HK’s top-tier brand perception and equity
O V E R V I E W
T H A N K Y O U !