For over 15 years 4INKJETS has been the goto e-commerce website for high-quality low-priced printer supplies. With over three million customer visits each year and an increase need to make finding products fast and easy the site had become outdated. Just as important was how to make the experience of buying an essential but common product more appealing?

Website and email updates 

What we did
• Design and build a responsive website that works on desktop, mobile, and tablet sizes
• Update the style to follow flat design best practices for a cleaner UI
• Align the branding of the websites with newly created identity for better customer recognition 
• Conduct user research and apply findings to key pages in conversion funnel
• Stand out from the competition with clear but impactful promotions to increase engagement
• Improve messaging of the brand story and importance of customer service
• Build out emails templates that provide for consistent layout of promotional assets and less effort to build

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