Total Rebrand

After 15 years of rapid growth LD Products wanted their identity to be unified and reflect their professional, innovative but fun culture that made it succeed. This started first with the logo and what it stands for then the full rebrand was applied to the packaging, corporate collateral, signage, website, customer service images and employee items like coffee cups and apparel.

Branding, Creative Direction, Packaging
Who
LD Products  
One of the largest online retailer of aftermarket ink and toner cartridges and office supplies. They manufacture high quality low costs branded products in this category and pride themselves on award winning customer service.

Project
LD Products Identity Rebrand

What we did
• Updated the corporate logo without losing the DNA of the original design consisting of hexagons, CMYK and initials
• Back it up with a foundation (pillars) that state the meaning of the new logo identity
• Created a branding system that extends to:
     Corporate Collateral
     Packaging
     Website
     Social Media
     Employee Culture Items
     Signage
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